Minimal Text, Extensive Images
Kwikpoint produced for Avon Protective a 18 page visual instruction guide that covered 12 different languages. Avon contracted with Kwikpoint as part of their overall marketing and rebranding using Kwikpoint's visual language approach to user instructions and accompanying marketing materials. The C50 mask instruction publication received certification from both Communaute Europeenne (CE) as well as the National Institute for Occupational Safety and Health (NIOSH). Using visual language, Kwikpoint significantly reduced the amount of text that needed translation and created a publication that was highly accepted by Avon's customers customers.